Business Process Redesign (BPR)

Benefits of BPR

  • Cost reductions / cost containment through speed and quality, performance and service improvements
  • Improve efficiency – e.g reduce time to market, provide quicker response to customers
  • Increase flexibility and adaptability to change
  • Enable new business growth


Business Process Redesign (BPR) is a set of interrelated activities designed to enhance value for an organization. These processes are characterized by a number of attributes: Process ownership, customer focus, cost containment, and cross-functionality.

BPR is primarily the analysis and redesign of User Experience, Information Management and Workflow. Significant transformation and reorganization (wiping the slate clean) may be necessary to reduce costs, increase revenue and/or increase quality of service and satisfaction. Process changes and/or technology improvements often are the key enablers for change.

  • The Engineer says “Your glass is half empty”
  • The Marketer says “Your glass is half full”
  • The BPR Consultant says “Your glass needs resizing”

Flipside BMS BPR Approach

  • Outline vision, strategy, goals, objectives and a workplan
  • Identify, document and map people, processes, tools, inputs and outputs across an organization
  • Categorize geographically dispersed resources as though they were centralized
  • Identify key business drivers and goals
  • Intense and continued interaction with Stakeholders to gain insights into perspectives and challenges
  • Document how workflows and information access currently support goals
  • Evaluate current operations, identify strengths and areas that may need improvement, and prioritize in order of redesign urgency
  • Consolidate information into a comprehensive overview and plan for improvement, including critical issues identification
  • Link parallel activities in workflow, instead of simply integrating results
  • Identify decision points where work is performed, and build controls into the process
  • Integrate information processing work into reliable reports that are reusable
  • Outline future information management model(s)
  • Develop comprehensive reports for end-use

CRM-140            CM-140               

CRM and Collaboration        Change Management      Salesforce Design and Implementation

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